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What are Display Ads?

Display Ads are a type of online advertising that appear in the form of banner ads, videos, images, or interactive media on websites, mobile apps, and social media platforms. They are commonly used to increase brand awareness and reach a larger audience.

The benefits of Display Ads

Search Ads allow you to target specific keywords and phrases, ensuring that your ads are shown to users who are actively searching for products or services similar to what you offer.

Display Ads can be targeted to specific audiences based on demographics, interests, and browsing behavior, ensuring that your ads are shown to users who are most likely to be interested in your product or service.

Display Ads also offer the ability to retarget users who have previously visited your website, increasing the chances of converting them into customers.

Display Ads offer a cost-effective way to advertise your business, as you can set a budget that works for your business and only pay for impressions, rather than clicks.

The process of creating and running Display Ad campaigns

Conducting audience research to identify the most relevant and high-performing audiences for your campaign.

Creating compelling ad copy and visuals that will capture users’ attention and encourage them to engage with your brand.

Setting targeting parameters, including geographic location, time of day, and demographic information to ensure that your ads are displayed to the right audience.

Monitoring the performance of your ads and making adjustments as needed to improve their effectiveness.

Why Choose Digital Foundry for SEO?

At our agency, we specialize in creating and managing effective Display Ad campaigns that increase brand awareness and drive targeted traffic to your website. Our team of experts has years of experience in Display Ads and can provide customized solutions to meet the specific needs of your business.

We use the latest tools and techniques to conduct thorough audience research, create compelling ad copy and visuals, and set targeting parameters to ensure that your ads are shown to the right audience at the right time. We also provide regular performance reports and ongoing support to help you track the success of your campaigns and make data-driven decisions about how to optimize your Display Ad strategy.

Choose our agency for effective Display Ad solutions that will help you achieve success in online advertising and increase your brand visibility, reach, and cost savings for your business.

CORE SERVICES

RELATED PROJECTS.

Keyword research is the cornerstone of any successful search engine optimization (SEO) strategy.​

At its core, keyword research is the process of identifying the words and phrases that people use to search for information online. By understanding what your target audience is searching for, you can tailor your website content to meet their needs and attract more traffic to your site.

Next, we’ll use a variety of keyword research tools to expand your list of keywords. We’ll look for long-tail keywords, related keywords, and other variations that can help you attract more traffic to your site. Once we have a list of potential keywords, we’ll analyze metrics like search volume, competition, and cost-per-click (CPC) to determine which keywords are worth targeting.

Based on our analysis, we’ll prioritise your keywords and create a plan for optimizing your website content to target these keywords. This may involve optimizing your website copy, blog content, and metadata to include relevant keywords. It may also involve creating new content that targets specific keywords or updating existing content to be more keyword-focused.

The benefits of keyword research

Keyword research is essential for any website that wants to attract more organic traffic from search engines. Here are some of the benefits of keyword research:

  • By understanding what your audience is searching for, you can tailor your website content to meet their needs and preferences.
  • When you target the right keywords, you’re more likely to attract visitors who are interested in your products or services, which can increase your conversion rates.
  • By optimising your website content for the right keywords, you can attract more traffic to your site from search engines.
  • By identifying keywords that your competitors aren’t targeting, you can gain a competitive advantage in your industry.