Skip to content Skip to footer
Digital Foundry UK
Digital Foundry UK
Close

What is Organic Competitor Research?

Organic competitor research is the process of analyzing your competitors’ organic search rankings and traffic to gain insights into their SEO strategies. It involves analyzing their website content, keyword usage, backlink profile, and other SEO metrics to identify areas where you can improve your own SEO efforts and gain a competitive advantage in organic search.

The benefits of Organic Competitor Research

By analyzing your competitors’ organic search rankings and traffic, you can gain a better understanding of your industry’s landscape and identify emerging trends and opportunities.

By identifying your competitors’ strengths and weaknesses in organic search, you can leverage their weaknesses to gain a competitive advantage and improve your own SEO efforts.

By analyzing your competitors’ keyword usage and rankings, you can identify new keywords to target and optimize your website content for better organic search performance.

By analyzing your competitors’ backlink profile, you can identify new link building opportunities and improve your own backlink profile to improve organic search rankings.

Our organic competitor research process

Identify the top competitors in your industry and analyze their organic search rankings and traffic.

Analyze your competitors’ website content to identify the keywords they are targeting and the topics they are covering.

Analyze your competitors’ backlink profile to identify their link building strategies and identify new link building opportunities for your own website.

Use keyword research tools to identify new keywords to target based on your competitors’ keyword usage and rankings.

Use the insights gained from your competitor research to optimize your website content for better organic search performance.

Use the insights gained from your competitor research to improve your own link building strategy and improve your backlink profile.

Why Choose Digital Foundry for SEO?

At our agency, we have a team of experienced SEO professionals who specialize in organic competitor research. We offer a comprehensive competitor research process that includes identifying your top competitors, analyzing their organic search rankings and traffic, and providing insights and recommendations for improving your own SEO efforts.

We use the latest tools and technologies to analyze your competitors’ website content, backlink profile, and keyword usage to identify areas where you can gain a competitive advantage in organic search. We also provide ongoing support to help you implement the insights gained from your competitor research and improve your SEO performance over time.

CORE SERVICES

RELATED PROJECTS.

Keyword research is the cornerstone of any successful search engine optimization (SEO) strategy.​

At its core, keyword research is the process of identifying the words and phrases that people use to search for information online. By understanding what your target audience is searching for, you can tailor your website content to meet their needs and attract more traffic to your site.

Next, we’ll use a variety of keyword research tools to expand your list of keywords. We’ll look for long-tail keywords, related keywords, and other variations that can help you attract more traffic to your site. Once we have a list of potential keywords, we’ll analyze metrics like search volume, competition, and cost-per-click (CPC) to determine which keywords are worth targeting.

Based on our analysis, we’ll prioritise your keywords and create a plan for optimizing your website content to target these keywords. This may involve optimizing your website copy, blog content, and metadata to include relevant keywords. It may also involve creating new content that targets specific keywords or updating existing content to be more keyword-focused.

The benefits of keyword research

Keyword research is essential for any website that wants to attract more organic traffic from search engines. Here are some of the benefits of keyword research:

  • By understanding what your audience is searching for, you can tailor your website content to meet their needs and preferences.
  • When you target the right keywords, you’re more likely to attract visitors who are interested in your products or services, which can increase your conversion rates.
  • By optimising your website content for the right keywords, you can attract more traffic to your site from search engines.
  • By identifying keywords that your competitors aren’t targeting, you can gain a competitive advantage in your industry.