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What is a Product Feed?

A product feed is a file that contains all the relevant information about the products you sell on your website. This file can be uploaded to various online marketplaces and advertising platforms to showcase your products to potential customers.

These are commonly used to display your products on platforms such as Google Merchant Centre, Meta commerce & TikTok Commerce.

Benefits of Managing Your Product Feed:

Keeping your website updated with the latest version of WordPress and plugins comes with several benefits, including:

 

With an optimized product feed, your products will have better visibility across different channels and marketplaces.

An optimized product feed can help you reach a larger audience and increase the likelihood of conversions.

A well-managed product feed ensures that all product information is consistent across different channels, improving your credibility with potential customers.

By ensuring that your product feed is optimized and up-to-date, you can save money on advertising costs and minimize the risk of lost sales due to inaccurate information.

Why Choose Digital Foundry for Product Feed Management?

At Digital Foundry, we understand the importance of a well-managed product feed for your business. Our team of experts can help you optimize your product feed and manage it effectively across different channels, ensuring that your products are visible to potential customers and driving sales for your business.

Contact us today to learn more about how we can help you with your product feed management needs.

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Keyword research is the cornerstone of any successful search engine optimization (SEO) strategy.​

At its core, keyword research is the process of identifying the words and phrases that people use to search for information online. By understanding what your target audience is searching for, you can tailor your website content to meet their needs and attract more traffic to your site.

Next, we’ll use a variety of keyword research tools to expand your list of keywords. We’ll look for long-tail keywords, related keywords, and other variations that can help you attract more traffic to your site. Once we have a list of potential keywords, we’ll analyze metrics like search volume, competition, and cost-per-click (CPC) to determine which keywords are worth targeting.

Based on our analysis, we’ll prioritise your keywords and create a plan for optimizing your website content to target these keywords. This may involve optimizing your website copy, blog content, and metadata to include relevant keywords. It may also involve creating new content that targets specific keywords or updating existing content to be more keyword-focused.

The benefits of keyword research

Keyword research is essential for any website that wants to attract more organic traffic from search engines. Here are some of the benefits of keyword research:

  • By understanding what your audience is searching for, you can tailor your website content to meet their needs and preferences.
  • When you target the right keywords, you’re more likely to attract visitors who are interested in your products or services, which can increase your conversion rates.
  • By optimising your website content for the right keywords, you can attract more traffic to your site from search engines.
  • By identifying keywords that your competitors aren’t targeting, you can gain a competitive advantage in your industry.