What are Shopping Ads?

Shopping Ads, also known as Product Listing Ads (PLAs), are a type of online advertising that displays product information and images directly in search engine results pages (SERPs). Shopping Ads are typically used by e-commerce businesses to promote their products and drive sales.

The benefits of Display Ads

Increased visibility

Shopping Ads can increase the visibility of your products in search engine results pages, making it easier for potential customers to find and purchase your products.

Targeted audience

Shopping Ads can be targeted to specific audiences based on demographics, interests, and browsing behavior, ensuring that your ads are shown to users who are most likely to be interested in your products.


Shopping Ads offer a cost-effective way to advertise your products, as you only pay when a user clicks on your ad.

Increased sales

Shopping Ads have been shown to increase sales and revenue for e-commerce businesses by making it easier for users to find and purchase products.

The process of creating and running Shopping Ad campaigns

Creating a product feed that includes information about your products, such as the product name, description, image, and price.

Creating a Shopping Ad campaign in Google Ads and setting parameters such as budget, targeting, and bidding strategy.

Creating compelling ad copy and images that showcase your products and encourage users to click through to your website.

Monitoring the performance of your ads and making adjustments as needed to improve their effectiveness.

Why Choose Digital Foundry for SEO?

At our agency, we specialize in creating and managing effective Shopping Ad campaigns that drive sales and revenue for e-commerce businesses. Our team of experts has years of experience in Shopping Ads and can provide customized solutions to meet the specific needs of your business.

We use the latest tools and techniques to create product feeds, set targeting parameters, and optimize bidding strategies to ensure that your ads are shown to the right audience at the right time. We also provide regular performance reports and ongoing support to help you track the success of your campaigns and make data-driven decisions about how to optimize your Shopping Ad strategy.

Choose our agency for effective Shopping Ad solutions that will help you achieve success in online advertising and increase your sales and revenue for your business.