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Magento SEO services UK - DigitalFoundry

Magento SEO refers to the process of optimising your Magento-powered online store to improve its visibility in search engine results pages (SERPs). This involves a combination of on-page, off-page, and…

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Shopify SEO involves optimising your Shopify-powered online store to improve its visibility in search engine results pages (SERPs). This encompasses a range of strategies, including on-page optimisation, technical enhancements, keyword…

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WooCommerce SEO refers to the process of optimising your WooCommerce-powered online store to improve its visibility in search engine results pages (SERPs). This involves a combination of on-page, off-page, and…

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Voice Search SEO is the practice of optimising your online content to be easily discoverable through voice-activated searches on devices like smartphones, smart speakers, and virtual assistants (e.g., Siri, Alexa,…

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Video SEO involves optimising your video content to improve its visibility in search engine results and on video platforms like YouTube and/or TikTok. It ensures that your videos are easily…

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International SEO involves optimising your website to rank well in multiple countries and languages. It ensures that your content is accessible, relevant, and engaging to diverse audiences across different geographic…

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E-commerce SEO focuses on optimising online stores to increase their visibility in search engine results, attract more targeted traffic, and boost sales. Product SEO, a subset of E-commerce SEO, specifically…

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Local SEO is the practice of optimizing your online presence to attract more business from relevant local searches. These searches take place on search engines like Google, Bing, and Yelp…

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Off-Page SEO encompasses all the activities you perform outside the boundaries of your website to improve its search engine rankings and authority. Unlike On-Page SEO, which focuses on optimising individual…

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On-Page SEO refers to the practice of optimising individual web pages to rank higher in search engine results and attract more relevant traffic. Unlike Technical SEO, which focuses on the…

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In the competitive digital landscape, Technical SEO serves as the backbone of your online presence. While content and backlinks are crucial, ensuring that your website’s technical elements are optimised is…

Keyword research is the cornerstone of any successful search engine optimization (SEO) strategy.​

At its core, keyword research is the process of identifying the words and phrases that people use to search for information online. By understanding what your target audience is searching for, you can tailor your website content to meet their needs and attract more traffic to your site.

Next, we’ll use a variety of keyword research tools to expand your list of keywords. We’ll look for long-tail keywords, related keywords, and other variations that can help you attract more traffic to your site. Once we have a list of potential keywords, we’ll analyze metrics like search volume, competition, and cost-per-click (CPC) to determine which keywords are worth targeting.

Based on our analysis, we’ll prioritise your keywords and create a plan for optimizing your website content to target these keywords. This may involve optimizing your website copy, blog content, and metadata to include relevant keywords. It may also involve creating new content that targets specific keywords or updating existing content to be more keyword-focused.

The benefits of keyword research

Keyword research is essential for any website that wants to attract more organic traffic from search engines. Here are some of the benefits of keyword research:

  • By understanding what your audience is searching for, you can tailor your website content to meet their needs and preferences.
  • When you target the right keywords, you’re more likely to attract visitors who are interested in your products or services, which can increase your conversion rates.
  • By optimising your website content for the right keywords, you can attract more traffic to your site from search engines.
  • By identifying keywords that your competitors aren’t targeting, you can gain a competitive advantage in your industry.