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At its core, keyword research is the process of identifying the words and phrases that people use to search for information online. By understanding what your target audience is searching for, you can tailor your website content to meet their needs and attract more traffic to your site.
Next, we’ll use a variety of keyword research tools to expand your list of keywords. We’ll look for long-tail keywords, related keywords, and other variations that can help you attract more traffic to your site. Once we have a list of potential keywords, we’ll analyze metrics like search volume, competition, and cost-per-click (CPC) to determine which keywords are worth targeting.
Based on our analysis, we’ll prioritise your keywords and create a plan for optimizing your website content to target these keywords. This may involve optimizing your website copy, blog content, and metadata to include relevant keywords. It may also involve creating new content that targets specific keywords or updating existing content to be more keyword-focused.
Keyword research is essential for any website that wants to attract more organic traffic from search engines. Here are some of the benefits of keyword research:
